As I mentioned in the introduction, turning coaching leads into paying clients requires a lot of trust. And there’s nothing that builds more trust than having an audience hear your voice on a podcast they already love.

Marketers exploit the focusing illusion. When people are induced to believe that they "must have" a good, they greatly exaggerate the difference that the good will make to the quality of their life.

"Nothing In Life Is As Important As You Think It Is, While You Are Thinking About It"

When you think of rich and poor people, your thoughts are inevitably focused on circumstances in which their income is important. But happiness depends on other factors more than it depends on income.

“Knowledge and productivity are like compound interest.” Given two people of approximately the same ability and one person who works 10% more than the other, the latter will more than twice outproduce the former.

The more you know, the more you learn; the more you learn, the more you can do; the more you can do, the more the opportunity - it is very much like compound interest.

Knowledge work should accrete

Literature notes are secondary and separate

It’s important to Write about what you read to internalize texts deeply, but it’s distracting to switch back and forth between reading and writing polished notes. Instead, collect insights in a lightweight way while you read. You can put them in A writing inbox for transient and incomplete notes. That'll Close open loops, and you’ll process them later (see How to process reading annotations into evergreen notes).

There’s an important philosophical reason why we should keep these literature notes separate from our durable notes. The archive of lasting notes is the place where you Do your own thinking: you’ve interpreted others’ ideas into your own structure of knowledge.

Direct quotes are fairly rare; durable notes are intentionally expressed in your own words.

By contrast, literature notes are often mostly the author’s thoughts. They tend to lean on direct quotes, and even when our interpretation is offered, it’s in the context of the author’s ontology and claim system.

A writing inbox for transient and incomplete notes

Even if you aspires to write Evergreen notes, most notes begin as transient notes. You should be able to capture thoughts without friction (Close open loops), then reliably develop them into evergreen notes over time (Knowledge work should accrete). This implies two important mechanisms:a quick way to capture transient notes which clearly isolates them from evergreen notes; anda place to put notes you want to develop further and a practice which reliably drains it (Inboxes only work if you trust how they’re drained)

Write about what you read to internalize texts deeply

If you want to deeply internalize something you’re reading, the best way I know is to write about it:

because Understanding requires effortful engagementand in particular, Writing forces sharper understandingremember: Collecting material feels more useful than it usually is

This isn’t an efficient spaced repetition, memory-wise: you’re not really taking advantage of the Testing effect. But it does take advantage of something like the Generation effect, and it may be a useful lens to think about managing your attention across the corpus of ideas you accumulate over time.