visual weight is relative.

All visual principles are about comparing a design element to whatever is around it.

The difference between light things and dark things is called contrast.

UXers work with subjective thoughts & feelings a lot; they can make or break your results.

How much work does the user have to do to get what they want?

What habits are created if they do this over and over?

Users always want something, because they are people, and people always want something.

The specific type of business goal is important.

If you want to show more ads your UX strategy will be a lot different than if you want to sell products or promote via social media.

Everything has a user experience. Our job is not to create the user experience. It is our job to make it good.

It is common to think that a good user experience is one that makes users happy.

The goal of a UX designer is to make users effective.

They can “hear” what “sounds good” and have a knack for composing products that resonate with people.

The best product designers I know are deeply in tune with the motivations, emotional and mental models, values, priorities, preferences, and inner conflicts of their target audience.

That’s not to say there isn’t merit in the scientific aspect of product design.

A typeface made to give a specific identity and distinction to the Canadian Broadcasting Corporation (CBC) and Radio-Canada’s public broadcasting platforms is now available on Google Fonts in many languages using the Latin writing system, including many indigenous languages spoken in Canada.

As part of this mandate, CBC/Radio-Canada is proud to release its original typeface publicly and make it available through Google Fonts.

For them, formatting was a bug, not a feature, and it was so crummy nothing else mattered.

I asked the group to pretend they each had one hundred dollars of Google’s money to spend.

How would they stack formatting bugs against these other improvements?

And frankly the best design is the design that goes unnoticed.

The design that you don’t even think of. Think Apple and the iPhone.

ou forget about the product interface and focus completely on the content you are consuming. And that is part of the brilliance of it’s design.

One of the major benefits of VR in design is how immersive and effective it is at stimulating some of the same senses that you use in the real world.

This extraordinary benefit can give designers a new way to enhance the user experience (UX) for a product or brand.

There are many opportunities to include VR in web design. To effectively use VR, one must first determine how virtual reality design can be used to elevate the experience for the user.

Step 1: Define Table Proportions