Companies like Grainger, Amazon Business and Alibaba have boldly embraced the B2B marketplace business model with great success to become a one-stop-shop for their target audiences.

73% of B2B buyers want a B2C-like experience, but we all know that seamless buying experiences in B2B aren’t quite that simple.

Self-service Vendor Onboarding

After switching to a digital marketplace model, companies often see on average a 10% increase in revenue and 34% more web traffic.

Ecommerce platforms were built for single-vendor transactions, and many don’t offer the kinds of warehousing, capacity, and integrations you need to truly scale your B2B marketplace

Higher Average Order Value (AOV) More complex B2B workflows Greater technical overhead

“We have not seen a huge slowdown even as the market matures,” says Bowery Capital founder and managing partner Michael Brown. “There are still so many problems in the industry cloud segments that B2B ecommerce can solve.”

Challenging times aren’t keeping investors out of B2B marketplace deals

Sales on B2B marketplaces shot up 131% to $56.5 billion in 2021. And they're projected to increase at a similar pace to $130 billion in 2022, according to data and analysis in the forthcoming B2B Marketplace 400 research report from Digital Commerce 360.

Despite challenging economic conditions, investors continue to pump funding into B2B marketplace companies, says Bowery Capital.

Three years ago, Digital Commerce 360 was following about 75 to 100 B2B marketplaces. Today, the forthcoming B2B Marketplace 400 research report has metrics and analysis on 400 commercial and vertical marketplaces.

The global payment gateway market size was valued at USD 22.09 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 22.1% from 2022 to 2030.

The payment gateway market is set to grow from its current market value of more than USD 20 billion to over USD 60 billion, as reported in the latest study by Global Market Insights Inc.

Considering the high product usability, local bank integrated payment gateway segment is anticipated to record a robust CAGR of over 15% through 2027.

Citing an instance, in 2021, renowned payment technology firm Splitit announced the availability of a new service dubbed Splitit Plus that will allow merchants to provide payment installments to their customers in just few minutes.