k you could make it into a personal story if you either chose one example where the bias shows up and told it from your perspectiv

1. If you’re writing a persuasive piece, you can use this formula: Claim + Reason(s) = Synopsis For example, “I argue that this diet will help you lose weight because of this recent study and my personal experience…”

2. If you’re writing a how-to article: Specific Topic + Benefit to Reader = Synopsis For example, “In this article, bloggers will discover how to write strong headlines that grab the attention of their readers.”

3. If you’re writing a sales page (this is a fantastic formula from copywriter Ray Edwards’ book How to Write Copy That Sells): Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. For example, “Any writer can boost their productivity by using the ‘Writing Planner App’ because it helps them juggle all of their writing projects and keep track of their progress.”

While he agrees that these are all important, he believes that there is one element that is far more important and more critical to crafting a successful piece of writing. What is that element? Hart believes its “structure”. Structure differs depending on what type of story you’re telling, but, in general, it means that your story must follow a narrative arc with exposition, rising action, crisis, climax, and denouement.

Stories tend to certain shapes and if you stray too far from them, you’ll end up with no story at all…Successful nonfiction storytelling requires a basic understanding of fundamental story theory and the story structures the theory suggests. Ignore them, and you’ll fight a losing battle with human nature. Master them, and you’re on your way to reaching a large and enthusiastic audience in just about any medium.

Stories tend to certain shapes and if you stray too far from them, you’ll end up with no story at all…Successful nonfiction storytelling requires a basic understanding of fundamental story theory and the story structures the theory suggests. Ignore them, and you’ll fight a losing battle with human nature. Master them, and you’re on your way to reaching a large and enthusiastic audience in just about any medium.

The more aware you are of the brain’s limitations, the more persuasive you’ll be. Here’s what you need to know (and do) about cognitive biases: Everyone is affected by cognitive biases, even you.Be aware of the different biases and try to spot them in your day-to-day life.Understand that you and your visitors are much less rational and more emotional than you’d like to think.Begin using cognitive biases to your advantage in your copy, design, and calls to action.Begin accounting for your own cognitive biases when you run tests.