to the current generation of young people

consists of people born between 1997 and 2012.

Members of Gen Z are fighting for social change, racial equity, and protecting the environment in record numbers

or questions for further study.

in conclusion,” “in summary,” or “in closing.

Consumer awareness of ownership of excessive amounts of clothing motivates charity donation – along with convenience and altruistic tendencies. The research also highlighted that young fashion innovators were particularly disinterested in recycling

This study has highlighted that, overall, there is concern about the environment, but there is no correlation between awareness of the environment and textile disposal behaviour and the attitude to textile reuse and recycling

This study has limitations and provides recommendations for future studies. The generalizability of this study is limited to the sample, since non-probability sampling was used. The data were collected in a specific location

may have to pay more to ensure the garments they’re purchasing are being produced as sustainably and ethically as possible.

f you invest in a garment that you can wear for years to come, instead of wearing it a few times and discarding it, the cost per wear automatically becomes lower.

Consumer demand is what’s going to make sustainable fashion affordable for all – meaning that it’s important to support brands with strong eco-credentials, and ask more of those that aren’t currently doing enough. That will lead to brands investing more in sustainable materials and technologies and in turn, lead to prices falling

with social and environmental causes, which many regard as being the defining issues of our time.

Some two-thirds of consumers worldwide say they would switch, avoid, or boycott brands based on their stance on controversial issues

consumers worldwide have expanded the scope of their purchasing decisions to incorporate principled values and views.

lack of information

research makes it clear that a focus on sustainability alone will not drive the necessary changes in consumers’