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Jeremy Goldman

@jeremygoldman• Feb 26, 2023open-state

What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot

ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users.

There is clearly demand for these conversational AI services. And both Google and Microsoft have taken note. While both companies have invested in AI for years, it seems that ChatGPT has sparked an urge for Google and Microsoft to speed up the launch of their own conversational tools. On February 6, Google announced it's own conversational AI service, called "Bard". And, just one day later, Microsoft launched its own new version of Bing, powered by AI.

The "OG" in the space, ChatGPT launched in November 2022. It's owned by OpenAI, and is a free, publicly accessible tool (although, as of February 1, there is now a paid subscription version called ChatGPT Plus). ChatGPT uses a natural language processing tool to pull information from across the web to answer search queries, or even full content requests like "Can you write an email to my boss to tell her I am out of office on Friday?"

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What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbotblog.hubspot.com

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Jeremy Goldman

@jeremygoldman• Feb 24, 2023open-state

Black representation in the beauty industry | McKinsey

spending on beauty is robust among Black Americans, a diverse and growing group of 41 million people with increasing spending power. In 2021, they spent $6.6 billion on beauty. That’s 11.1 percent of the total US beauty market, lagging slightly behind the 12.4 percent Black representation in the total US population.

Black brands make up only 2.5 percent of revenue in the beauty industry. Yet Black consumers are responsible for 11.1 percent of total beauty spending.

Black consumers are three times more likely to be dissatisfied than non-Black consumers with their options for hair care, skin care, and makeup. Black consumers show an affinity and preference for Black beauty brands and are 2.2 times as likely to conclude that products from those brands will work for them. However, only 4 to 7 percent of beauty brands carried by specialty beauty stores, drugstores, grocery stores, and department stores are Black brands.

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Black representation in the beauty industry | McKinseywww.mckinsey.com

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Jeremy Goldman

@jeremygoldman• Feb 24, 2023open-state

5 Black-owned fashion brands to know

In 2020, two organizations were created to help propel diversity and representation efforts within the fashion industry: the 15 Percent Pledge and the Black in Fashion Council (BIFC)

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5 Black-owned fashion brands to knowwww.glossy.co

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Jeremy Goldman

@jeremygoldman• Feb 24, 2023open-state

Black History Month 2023: Apple, Nike, Spotify and other brand plans | Ad Age

Spotify launched Frequency Zine, a social series focusing on dynamic artists who embody the boundless future of Black music. The series highlights six Black artists across genre-specific playlists

Spotify listeners are also receiving recommendations for audiobooks such as “The 1619 Project” developed by Nikole Hannah–Jones, “Son of Elsewhere” by Elamin Abdelmahmoud, “We Over Me” by Devale Ellis and Khadeen Ellis, and “Finding Me” by Viola Davis.

Apple  Apple’s Black Unity Collection features a special-edition Apple Watch Black Unity Sport Loop and matching watch face. The company is also debuting a wallpaper inspired by the creative process of mosaic, with green, red, black and yellow shapes arranged abstractly in an homage to the Pan-African flag.

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Black History Month 2023: Apple, Nike, Spotify and other brand plans | Ad Ageadage.com

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Jeremy Goldman

@jeremygoldman• Feb 24, 2023open-state

Brands Spotlighting Black-owned Businesses - ABC13 Houston

Brands and retailers, such as Nordstrom, Ulta, and Walmart, have celebrated Black History Month all month by spotlighting Black-owned businesses.

Nordstrom is spotlighting Black-owned businesses, such as LaQuan Smith, The Oula Company, and Sami Miro Vintage. They've also signed the Fifteen Percent Pledge, committing to growing their purchases from businesses owned or founded by Black individuals by 10x by the end of 2030

2. UltaThe beauty giant is featuring Black-owned brands all of February, such as Beauty Bakerie, Juvia's Place, and Buttah, just to name a few.

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Brands Spotlighting Black-owned Businesses - ABC13 Houstonabc13.com

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Jeremy Goldman

@jeremygoldman• Feb 21, 2023open-state

karen russell age bill's daughter - Google Search

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karen russell age bill's daughter - Google Searchwww.google.com

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Jeremy Goldman

@jeremygoldman• Feb 17, 2023open-state

Meta is bringing Telegram-like ‘channels’ to Instagram | Engadget

Broadcast channels allow creators to stream updates to their followers’ inboxes, much like channels on Telegram. Those who join the channels are able to react to messages and vote in polls, but can’t participate in the conversation directly.

In addition to text updates, creators can also share audio clips, photos and other content.

The initial group includes snowboarder Chloe Kim, Jiu-Jitsu fighter Mackenzie Dern, and meme account Tank Sinatra.

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Meta is bringing Telegram-like ‘channels’ to Instagram --- Meta 正在为 Instagram 带来类似 Telegram 的“频道”www.engadget.com

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Jeremy Goldman

@jeremygoldman• Feb 17, 2023open-state

Meta is copying Telegram channels in Instagram - The Verge

Meta is introducing its own take on Telegram channels with broadcast channels on Instagram

they only work on mobile right now

With the new format, creators can broadcast messages and updates to a broad audience of followers that opt in to following the channel. Followers will not be able to post in the channels, though they can emoji react to posts and vote in polls.

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Meta is copying Telegram channels in Instagram - The Vergewww.theverge.com

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Jeremy Goldman

@jeremygoldman• Feb 13, 2023open-state

LATAM Airlines Switches To Sustainable Video Ads

One million video impressions have the same carbon footprint as a roundtrip flight from Boston to London, according to data from Scope3.

That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery. Since last year, LATAM says it’s been able to cut its customer acquisition costs by around 83% and decrease its data use by approximately 25%, reducing its CO2 emissions by roughly 14 tons.

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LATAM Airlines Switches To Sustainable Video Adswww.adexchanger.com

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Jeremy Goldman

@jeremygoldman• Feb 11, 2023open-state

Bob Iger signals Disney Hulu strategy shift

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Bob Iger signals Disney Hulu strategy shiftwww.cnbc.com